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PRODUCTION SERVICE BRAND

Creative direction

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PRESENTOIRE OFFICIEL TROPHEE DE BRRENNUS

Product Design

Collaborated with the Paris agency, the French Rugby League, and Brico Depot to fully design the display, ensuring alignment of creative vision and strategic goals across all stakeholders

FRITSCH-DURISSOTI

Product - Innovation - Long Collaboration

Here are some visuals from my time at the Fritsch-Durisotti studio. While the main industrial design projects cannot be shared due to confidentiality, these are a few concept renderings I developed during my work with the studio.

IDENTITY & SCULPTURE

Identity - Web - 3D

Delivered a comprehensive brand guide, designed and launched a website, created a print book, and developed social media content to ensure consistent brand messaging across all platforms.

INTERACTIVE GAME BANQUE DE FRANCE

Modeling - Scenography - 3D world

A brief project for Emeraude Escape, where I developed custom interactive games. This is an example of an interactive room, one of the scenes I modeled for their clients.

AI EXPLORATION

Free experimentation

Midjourney and Ai researches for furniture and architecture design.

PEDZOUILLE SEASON

Creative direction - Graphics - Products

Currently, in collaboration with the Group Pedzouille, I am responsible for maintaining a strong and cohesive brand experience through consulting and multi-platform design production.

ASSOCIATION 1789

Strategy - Branding - Identity

I participated in the creation and initial training sessions offered by the 1789 association. I helped develop an identity that resonates with young cinema enthusiasts and produced the first communication materials, including posters, presentations, and official documents.

KAYAK X500

Product design

With the Itiwit team, we focused on creating a design language and vision for paddle sports while developing highly innovative products. One of our key achievements was a two-person high-pressure inflatable kayak made from Dropstitch material. This design allows it to fit into a compact 1000x500 transportation bag when folded, with an inflated length of 6000.The innovation lies in the design of a multiple layer textile pattern to obtain a shape that guarantee
maneuverability and hydrodynamic performance for initiates kayakist.

With Emanuelle Pion - Diego Cassas - Nicolas Senié

IPX7 BAG X500

Product design

I designed and developed a range of 100% waterproof bags specifically for kayak touring.The innovation lies in a unique, adjustable volume, fully welded with a large IPX7 watertight opening.

With Lola Molines, Arthur Seguin

POPE'S PANTRY

Branding - Identity

Pope's Pantry is inspired by the iconic American-Italian restaurants of the late 20th century. We are currently refining the overall experience of the restaurant through scenography, furniture, and service, all of which aim to incorporate the traditions and aesthetics of that era.

SDB

Branding - Identity

In 2023, I had the opportunity to assist various restaurant chains in enhancing their businesses through the creation or redesign of their identities. Here’s a look at the new identity developed for SDB, a vibrant food brand that combines hearty cuisine with musical events.

LA GRANGE

Strategy - Branding - Identity - Graphics

Since 2019, I've been working on Pedzouille's identity, enhancing their web presence and overseeing the design and maintenance of their website.

With Gustave Durr

PRELLO PRODUCTS

Product design - Brand strategy - Ux-Ui

Redesigned Prello's entire identity through an inspiration-driven repositioning process. The challenge was to create an innovative yet accessible image that highlights premium products.

I collaborated with the Prello teams to develop initial partner interfaces and enhance the design system and branding, utilizing a full no-code design and integration approach (Bubble/Webflow)

With Maxime Nivot & Stephane Lafaye

GREEN PALISSADE

Product design

I collaborated with Platan, a budding plant scenography studio, to create a living plant communication service. Together, we developed a low-tech solution for installing plant walls on lightweight fences.

CASTING SAUVAGE

Product design UxUi - Brand Identity

At the beginning of 2022, I had the opportunity to support the figuration agency project led by Amine Kassid. We created an identity with original storytelling and designed a website that conveys a strong and unique positioning.

With Jihane Hérizi, Ilias El Gabli

DIGITAL CATALOGUE & ASSETS

3D modeling - Render - Ux-Ui

For the cattle investment start-up, I created 3D visuals to enhance the digital asset catalog. This involved modeling, rendering, and producing UI mock-ups to bring the concept to life.

HUMANS FACTORY NFT

Founder & 3D artist - Design direction

At the end of 2021, I joined the NFT boom as a founder and 3D artist. Together with four partners, we successfully built a community, achieved a sold-out launch, and developed a unique universe with high-end design in the Humans Factory collection.

PEDZOUILLE VILLAGE

Brand - Product design UxUi - Animation - Video

For the opening of their third restaurant, the Pedzouille team approached me to create an identity that reflects their values of authenticity and a distinctive atmosphere rooted in French terroir.

With Gustave Durr

PACKRAFT

Product design

Together with Julie Paoletti, Etienne Buffard, and the Itiwit team, we introduced a new sport within Decathlon's paddle sports: packrafting.

With Julie Paoletti, Etienne Buffard

X500 ACCESSORIES

Product design

At Itiwit, we focused on a vision for paddle sports, categorizing our ranges based on the gliding experience.So I developed accessories around the confirmed touring kayak range. (Here is a design proposal for the bilge pump).

ITIWIT +

Product design

As we reached the product industrialization phase, I collaborated with Emmanuelle Pion on the final touches related to the assembly process. We developed an innovative welded assembly method that significantly enhanced both the aesthetics and stability of the boat.

With Emmanuelle Pion, Emmanuelle Darre, Diego Cassas

THERAPEUTIC GARDEN

Space design - Plans

During the post-COVID period, I collaborated with Raymond Poincaré Hospital to design a therapeutic garden tailored for individuals with motor disabilities.

CANOPEE

Product design

During my internship at Sismos, I designed and modeled a range of gastronomic tableware for the French brand Pillivuyt. The brand embraced the concept of a disconnected meal, featuring a bold design that blends historical codes with shapes inspired by culinary gestures.

With Laurent Vermeglio

PLATAN BRAND

Brand creation

I supported the establishment of the studio by developing and positioning a multimedia identity. This was my first identity design, which continues to serve Platan's needs today.

PTAH

Product design

During my studies, I collaborated on a project with Kataba to create a wooden chair that highlights the manufacturing process. We were selected for the PTAH chair, known for its simple design and subtle details.

With Antoine Seguin

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Paris & IDF
France

@medyallam

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